Privacy Policy

Port Hope Cars & Trucks (“we”, “us”, “our”) is an OMVIC-registered used motor vehicle dealer operating in Port Hope, Cobourg, and Northumberland County, Ontario. This policy explains what personal information we collect through https://www.porthopecarsntruck.ca, why we collect it, and how it is used, stored, and protected. It is intended to comply with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA).

We collect personal information you voluntarily provide through forms on this site, including:

• Contact details — name, email address, and phone number, submitted through our lead, contact, trade-in, sell-your-car, tire quote, and service scheduling forms.
• Vehicle preferences — the make, model, year, condition, and other details of vehicles you are interested in, trading in, or selling.
• Employment and financial information — when you apply through our Get Pre-Approved financing application, we (or our lending partners) collect information such as employment status, income, and other financial details needed to assess a credit application.
• Chat messages — if you use the website’s chat assistant, the messages you send are processed to generate a response.

• To respond to inquiries and follow up on lead, trade-in, sell-my-car, tire, and service requests.
• To process and, where applicable, forward financing applications to our lending partners for credit assessment.
• To schedule and confirm service appointments.
• To send transactional emails related to your inquiry or application (see “Third-Party Service Providers” below).
• To improve this website and understand how visitors use it, through analytics tools described below.

We do not sell your personal information. We do not use financial or employment information for any purpose beyond assessing and processing the financing application you submit.

We rely on the following third-party providers to operate this website and process your submissions:

• Resend — sends transactional emails (e.g. lead notifications, form confirmations) on our behalf.
• Cohere — processes messages you send through the website’s chat assistant to generate responses.
• Google Tag Manager and Meta (Facebook) Pixel — analytics and advertising tools that may collect information about your browsing behaviour on this site (such as pages visited and interactions) to help us measure traffic and ad performance. These tools may set cookies in your browser. You can control cookies through your browser settings, and opt out of Meta’s ad personalization through your Facebook ad preferences.

These providers process information under their own privacy policies and may store data outside of Canada. We only share the information necessary for each provider to perform its function.

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, or misuse, including access controls on our systems and secure transmission of data submitted through this site. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

We retain personal information collected through lead and financing forms for as long as reasonably necessary to fulfill the purpose it was collected for, including any applicable legal, accounting, or OMVIC recordkeeping requirements, after which it is securely deleted or anonymized.

Under PIPEDA, you have the right to access the personal information we hold about you, request corrections, and withdraw consent to further collection or use (subject to legal or contractual restrictions). To make a request, please contact us using the details on our Contact page.

This website is not directed at children, and we do not knowingly collect personal information from anyone under the age of 18.

We may update this policy from time to time to reflect changes in our practices or legal requirements. The “Last updated” date at the top of this page indicates when it was last revised.

Questions about this Privacy Policy or how your information is handled can be directed to us through our Contact page or by phone at one of our dealership locations.